upside down

Viktor & Rolf turn things upside down!

Following the direction to develop an “UPSIDE DOWN” concept, in collaboration with architect Buro Tettero, SZI Design created an award winning innovatice design for the flagship retail shot for viktor Rolf in Milan, Italy.The boutique has the welcome mat on the ceiling, chandeliers bloom from the floor, oak parquet on the ceiling and chandeliers sprouting out of the floor. The upside-down neoclassical décor includes upended columns, archways and even the front door.

viktor & rolf milan showroom

viktor & rolf milan showroom

VRboutique

viktor & rolf milan showroomviktor

viktor & rolf milan showroomviktor

viktor & rolf milan showroomviktor

We wanted to give a new perspective on a shop,” said Viktor Horsting who, with Rolf Snoeren, designs one of the most conceptual collections in the business.

“You really enter into a surrealistic world, the Viktor & Rolf world, where nothing is what it seems to be.”

Architect Siebe Tettero, who worked with the two designers on their stately new headquarters in Amsterdam, said that, when they approached him with their need to “twist the classic,” he opted to revisit the neoclassical style, which he described as the most “recognizable and familiar” design.

viktor & rolf milan showroom

viktor & rolf milan showroom

viktor & rolf milan showroom

viktor & rolf milan showroom

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: