Viktor & Rolf turn things upside down!
Following the direction to develop an “UPSIDE DOWN” concept, in collaboration with architect Buro Tettero, SZI Design created an award winning innovatice design for the flagship retail shot for viktor Rolf in Milan, Italy.The boutique has the welcome mat on the ceiling, chandeliers bloom from the floor, oak parquet on the ceiling and chandeliers sprouting out of the floor. The upside-down neoclassical décor includes upended columns, archways and even the front door.
We wanted to give a new perspective on a shop,” said Viktor Horsting who, with Rolf Snoeren, designs one of the most conceptual collections in the business.
“You really enter into a surrealistic world, the Viktor & Rolf world, where nothing is what it seems to be.”
Architect Siebe Tettero, who worked with the two designers on their stately new headquarters in Amsterdam, said that, when they approached him with their need to “twist the classic,” he opted to revisit the neoclassical style, which he described as the most “recognizable and familiar” design.